How Much Do YouTube Sponsorships Pay? (2026 Rates)

The going rates (CPM)

Sponsorship pricing is usually a CPM — a price per 1,000 views. In 2026 that ranges roughly $15–$80 depending on niche: lifestyle and gaming sit lower ($10–$25), tech is mid-high ($30–$60), and finance / B2B SaaS top the scale ($40–$80).

What small channels charge

Under 10K subscribers, creators typically charge $50–$500 per sponsored video; nano creators (1K–10K) often $100–$500. At this size many deals are product-only — free product in exchange for a mention — which is completely normal early on.

Format changes the price

• Dedicated video: ~1.3–1.5× the integration rate.
• Short integration (60–90s inside a video): the baseline.
• Sponsored Short: about half the long-form rate (~$5–$15 CPM).

A simple pricing formula

1) Take your average views over the last 90 days (recent counts more than all-time). 2) Multiply by your niche CPM. 3) Apply the format multiplier. Example: 5,000 avg views × $25 tech CPM ÷ 1,000 × 1.4 (dedicated) ≈ $175.

Small channel? Combine forces

Brands often want reach a single small channel can't offer. Joining a creator collective lets several small channels sell their combined audience as one package — more appealing to brands, better rates for you.