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For brands & marketers

Reach the same audience as a mega-creator — for half the price

Sponsor a creator collective: a group of YouTubers who bundle their combined audience into one campaign. More reach, more diverse audiences, one simple deal — at a fraction of what a single big creator charges.

One big creator vs a collective

Same reach. Better price. More diverse audience.

1 big solo creator
Premium price
for a single video to one audience
  • • One audience, one video
  • • Single point of failure
  • • One niche, one country, one language
  • • Take-it-or-leave-it pricing
A creator collective
~50% less
Roughly half the cost
for a video from every member
  • ✓ Comparable or greater combined reach
  • ✓ Risk spread across multiple creators
  • ✓ Diverse niches, countries & languages
  • ✓ One brief, one invoice, one contact
Real example on YouTubers Hub

Creator Economy & Tech Crew2 creators, 930K combined reach, from $2,800 $6,000

View this collective

Reach your audience — even outside your obvious niche

Your customers don't only watch one category. A fitness-app buyer also watches cooking, travel and tech. Because a collective spans multiple niches and creator styles, your campaign reaches the right people across categories— not just the one niche you'd normally think to book.

  • ✓ Match by audience, not just by niche label
  • ✓ Discover relevant creators in adjacent categories
  • ✓ One campaign, several creator styles & formats
Example

A travel eSIM brand books a collective and reaches:

TravelTechLifestyleFoodFitness

All travelers — all potential customers — in a single deal.

Featured collectives

Campaign formats

Dedicated videos

A full video from each creator — maximum impact and watch time.

60–90s integrations

A natural mid-roll mention inside each creator's content.

Shorts & shoutouts

Fast, high-reach placements across the collective.

How it works

1

Browse collectives

Filter by niche, combined reach and budget to find the right audience.

2

Pick your package

Each collective offers a clear package — deliverables, reach and one price.

3

Send your brief

One brief reaches every creator in the collective. One point of contact.

4

Campaign goes live

Creators publish, you get combined reach across niches, languages and countries.

Ready to reach more for less?

Find a collective that fits your budget and audience in minutes.

Browse collectives

Frequently asked questions

Why is sponsoring a collective cheaper than one big creator?

Mega-creators price for scarcity. A collective of small and mid creators bundles a comparable combined audience and competes on value — so you typically pay far less for the same or greater reach.

Do I negotiate with every creator separately?

No. A collective is one deal: one brief, one price, one invoice and one point of contact, but your message runs across every member.

Isn't a single big creator safer?

Spreading a campaign across multiple creators actually reduces risk — if one video underperforms, the others still deliver, and you reach several distinct audiences at once.

What audiences can I reach?

Collectives span niches, countries and languages. You can filter by niche, combined reach and budget to match your exact campaign goals.