YouTube Sponsorship Rate Calculator
Not sure what to charge brands? Get suggested sponsorship rates for integrations, dedicated videos and shoutouts based on your views and niche.
$288–$504
60–90s Integration
$576–$936
Dedicated video
$108–$216
Shoutout / mention
💡 Smaller channel? Bundle your reach with others in a creator collective to land bigger sponsorships together.
Ad space
Frequently asked questions
How much should I charge for a YouTube sponsorship?
A common starting point is a $10–$50 CPM (per 1,000 views) for a mid-roll integration, higher for premium niches like finance, tech and business. Use your average views, not subscribers, as the basis.
Should I price on subscribers or views?
Views. Brands pay for the audience that actually sees the placement, so your average views per video is the fairer, stronger basis.
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