Food & Cooking YouTube Earnings in Global / Mixed audience

Food & Cooking earnings for a Global / Mixed audience audience

Food and cooking is one of the most rewatchable niches on YouTube — people return to recipe videos again and again, pausing and replaying as they cook. That repeat engagement is great for the algorithm. RPMs are moderate, but kitchen-gear and grocery-delivery affiliates, plus appliance and food-brand sponsorships, layer meaningful additional income on top of ad revenue.

Because your audience is primarily in Global / Mixed audience, your RPM is adjusted to $4.0–$10.0 per 1,000 views. A globally mixed audience blends high- and low-RPM markets, landing you around the platform-wide average. This is the baseline most new channels start from.

What a Global / Mixed audience audience means for this niche

Combining the food & cooking niche with a Global / Mixed audience audience puts your estimated ad RPM at $4.0–$10.0. At 300,000 monthly views that's about $1,200–$3,000/month from ads — before sponsorships and affiliates, which typically multiply that figure several times over.

Ways to earn beyond ads

• Moderate RPMs with excellent repeat-view engagement.
• Affiliate links for cookware, appliances and specialty ingredients.
• Sponsorships from food brands, meal kits and kitchen-appliance makers.
• Recipe ebooks and cookbooks for your most loyal fans.