Gaming YouTube Earnings in Global / Mixed audience

Gaming earnings for a Global / Mixed audience audience

Gaming is the volume play of YouTube. RPMs are among the lowest on the platform because the audience skews younger and advertiser demand is softer — but the watch time is enormous and audiences are fiercely loyal. The biggest gaming creators don't get rich from ad revenue; they build income on top of it through memberships, sponsorships from game studios and peripheral brands, and Super Chats during live streams.

Because your audience is primarily in Global / Mixed audience, your RPM is adjusted to $2.0–$6.0 per 1,000 views. A globally mixed audience blends high- and low-RPM markets, landing you around the platform-wide average. This is the baseline most new channels start from.

What a Global / Mixed audience audience means for this niche

Combining the gaming niche with a Global / Mixed audience audience puts your estimated ad RPM at $2.0–$6.0. At 1,000,000 monthly views that's about $2,000–$6,000/month from ads — before sponsorships and affiliates, which typically multiply that figure several times over.

Ways to earn beyond ads

• Ad revenue at scale — low per-view, but huge view counts add up.
• Channel memberships and Super Chats from a loyal live audience.
• Sponsorships from game publishers, energy drinks and gaming hardware brands.
• Affiliate links for gaming gear, chairs, capture cards and game key stores.