YouTube CPM & RPM Calculator
See your estimated CPM (what advertisers pay) and RPM (what you keep) by niche and audience country, plus projected earnings.
CPM (advertiser pays / 1k)$16.91 – $50.73
RPM (you keep / 1k)$9.30 – $27.90
Estimated monthly earnings$930 – $2,790
Ad space
Frequently asked questions
What's the difference between CPM and RPM?
CPM is what advertisers pay per 1,000 ad impressions. RPM is what you actually keep per 1,000 video views after YouTube's 45% cut and unmonetized views. RPM is the number that reflects your real income.
Why does country matter so much?
Advertisers pay far more to reach viewers in the US, UK, Australia and similar markets, so an audience there earns a much higher CPM than one in lower-ad-spend countries.