YouTube Engagement Rate Calculator
Engagement rate shows how actively your audience interacts. Enter your numbers to see your rate and how it stacks up.
Engagement rate
5.36%
Good
Benchmark: 2–4% is average on YouTube, 4–8% is good, 8%+ is excellent.
Ad space
Frequently asked questions
What is a good YouTube engagement rate?
2–4% is typical, 4–8% is good, and 8%+ is excellent. Engagement varies by niche and audience size — smaller channels often see higher rates.
How is engagement rate calculated?
(Likes + comments) ÷ views × 100. Some definitions add shares; this tool uses the common likes-plus-comments formula.